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“London Pride” Not Deceptively Similar to Pernod Ricard’s Whisky Brands – Supreme Court October 7, 2025
Published in: Alerts
DISCLAIMER: The material contained in this publication is solely for information and general guidance and not for advertising or soliciting. The information provided does not constitute professional advice that may be required before acting on any matter. While every care has been taken in the preparation of this publication to ensure its accuracy, Vaish Associates Advocates neither assumes responsibility for any errors, which despite all precautions, may be found herein nor accepts any liability, and disclaims all responsibility, for any kind of loss or damage arising on account of anyone acting / refraining to act by placing reliance upon the information contained in this publication.
In Pernod Ricard India Pvt. Ltd. & Anr. v. Karanveer Singh Chhabra (2025 INSC 981), the Supreme Court dismissed the appeal challenging the Madhya Pradesh High Court’s refusal to grant an interim injunction against the use of the mark “London Pride”. The Court held that “Pride” is a generic and laudatory term widely used in the liquor industry, and no standalone registration exists for the word.
The Court emphasized holistic assessment of trademark similarity, rejected dissection of brand elements, and introduced the concept of post-sale confusion, recognizing that consumers of premium whisky are discerning and unlikely to be misled.
This ruling reaffirms that interim relief in trademark disputes requires a strong prima facie case, likelihood of confusion, and balance of convenience.
For any clarification, please write to:
Mr. Vijay Pal Dalmia
Senior Partner
[email protected]
