Vaish Associates was the legal counsel to SVG Media Group, its joint venture partners and executive shareholders

We are pleased to announce that Dentsu Aegis Network (DAN) has acquired 88.95% stake in SVG Media Group, comprising of SVG Media Pvt Ltd, DGM India Internet Marketing Pvt Ltd and Networkplay Media Pvt Ltd, in an all cash deal. The deal also gives DAN an option to completely acquire the balance stake incrementally in the SVG Media Group, through an earnout structure.

As part of the deal, DAN has acquired DGM, Seventynine and Komli brands, while Smile Group has retained Tyroo. Harish Bahl and Manish Vij will exit as chairman and CEO, respectively, of SVG Media. DGM CEO Anurag Gupta will now be CEO of SVG Columbus.

This acquisition also marks the India launch of Columbus, the Asia-Pacific digital marketing agency of DAN.

Vaish Associates was the legal counsel to SVG Media Group, its joint venture partners and executive shareholders

Vaish Associates, being the legal counsel to SVG Media Group, its joint venture partners namely Harish Bahl’s Smile Group and Manish Vij’s Vun Network and its executive shareholders, advised on all aspects relating to the exit by joint venture partners and earnout to executive shareholders which involved reviewing, negotiating and finalizing on key transactional documents including composite scheme of arrangement, share purchase agreement, shareholders agreement and other transactional documents and closure of the transaction.

The scope involved structuring the transaction for smooth exit by the joint venture partners and negotiations with domestic and international legal counsels of DAN.  SVG Media is one of India's largest independent digital performance media services corporate groups. It is a joint venture between Manish Vij’s Vun Network and Harish Bahl’s Smile Group.

Founded in 2006, SVG Media employs around 280 professionals in four cities—Gurgaon, Mumbai, Chennai and Bangalore. The group claims to have 700 monthly active advertiser campaigns locally, as well as international clients in Dubai, Indonesia and China.

 

SVG Media Group

SVG Media Group houses leading Performance, Mobile, Social, Data Targeting and Rich Media businesses such as DGM, Seventynine and Komli. Through its four entities, SVG Media Group represents more than 70% of India’s Internet base.

The group works with almost every online commerce, mobile first and consumer brand in the region; driving reach and performance to them through it products such as Product Listing Ads, Affiliate Marketing, Dynamic Re-Targeting, Video and Native Ads and Social.

 

Dentsu Aegis Network

Dentsu Aegis Network, part of Dentsu Inc., is a global media group that specialises in Media, Digital and creative communications services. It is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. It is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services

Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.